个性化包装真正进入国人的视野
作者:admin 日期:2016-07-18
个性化包装真正进入国人的视野,还要追溯到2013年可口可乐带来的“昵称瓶”旋风。一时间,人们对于包装的定义从观念上有了突飞猛进的改变,“包装原来可以这样与众不同!”此后,不少终端品牌,如蒙牛、农夫山泉、士力架、锐澳鸡尾酒等因循可口可乐,通过图案、语言设计,用更具个性化和表达力的包装展现品牌性格、拓展品牌影响力。刚刚以“大宝宣言瓶”掀起一阵营销浪潮的强生(中国),其全球创新中心包装开发总监沈弘便充分肯定了个性化包装在“最大限度创造品牌故事”“帮助企业引流”方面所发挥的作用,这也正是很多品牌商的共同心声。
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